[ Logo Development ] ; [ Identity ] ; [ Branding ] ;

Brand Identity for
ABAschool

ABAschool is an online school specializing in the development of children with ASD, as well as in the training of ABA specialists

To develop an Instagram and YouTube design that will help attract a new audience and tell about the school

To solve this problem, a design system has been developed for various categories and topics of posts. It is based on selected brand colors and dies.

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ABAschool is an innovative online school focused on the development of children with autism spectrum disorders and the training of highly qualified specialists in applied behavior analysis (ABA).

The school offers comprehensive educational programs adapted to the individual needs of students and actively implements modern teaching methods. Thanks to its unique approach to child development and professional training, ABAschool has gained the trust of parents and specialists, becoming a recognized leader in its niche.

About the company

When developing the corporate identity for ABAschool, the main focus was on creating a unified visual system capable of conveying the school's mission and engaging the target audience. The central element is the logo, reflecting the idea of development, support and professionalism.

The selected color palette includes soothing and at the same time dynamic shades, which helps to create a sense of trust and openness. The development of original patterns and dies made it possible to structure the information content and add depth to the design. This approach allowed not only to update the visual appearance of the school, but also to create a system that easily adapts to the requirements of social networks — Instagram and YouTube, where each heading and topic of posts received an individual design, while maintaining the overall stylistic concept.

The basis of corporate identity

The Hermon Group digital agency sought to emphasize the uniqueness of the school with a minimalistic but emotionally intense design reflecting professionalism and attention to detail. The logo, as the main symbol of the brand, symbolizes the path of development and openness to new knowledge, while corporate colors and patterns represent stability, support and innovation. The branding strategy was based on the desire to create a recognizable image that could inspire confidence among parents and specialists, as well as motivate potential students and teachers to cooperate.

This approach has allowed us to form an integrated visual communication system that reflects the values of ABAschool and strengthens its positioning in the educational services market.

Brand Idea

As a result of the comprehensive work, a modern and responsive design for ABAschool social networks has been created, which fully reflects the school's mission and values. The developed design system made it possible to structure the content by categories, making it as understandable and attractive as possible for the target audience.

The new corporate identity, including a logo, brandbook, guideline and other elements, is integrated into all communication channels — from Instagram to YouTube, which has helped to increase brand awareness and attract a new audience.

Result