[ Logo Development ] ; [ Identity ] ; [ Branding ] ;

Brand Identity for
ABM

ABM Company was founded in 2003. The company specializes in the production and supply of high-quality products: disposable dishes and cutlery, containers, ECO bags, etc.

Our team was tasked with refreshing the company logo and creating a recognizable brand style based on the new logo.

To solve this task, a bright color palette was selected, along with several design options using patterns and restrained fonts.

ABM Company is a leading manufacturer of disposable tableware, packaging and accessories for the food and household industry. The company's products include a wide range of environmentally friendly products: from disposable tableware and films to eco-bags and thermal packages.

ABM strives to introduce innovative solutions in production, combining environmental friendliness, functionality and aesthetics.

About the company

The company's corporate identity is based on a concise and modern logo designed in a minimalistic manner. The logo symbolizes the reliability of the company and its focus on environmental friendliness. The elements of the logo are silhouettes of animals, which emphasizes caring for nature. The logo has been adapted for various media, including business documents, business cards, packaging, and promotional materials.

A brand palette has been developed for the brand, combining fresh shades of green, gray and white. Green symbolizes environmental friendliness and caring for nature, while neutral tones emphasize professionalism and versatility. This palette is used in packaging, printed materials, and digital media, ensuring a unified visual style.

The basis of corporate identity

The ABM brand identity was built on a combination of modern design trends and environmental principles. Hermon Group has incorporated the concept of sustainability, quality and customer care into the brandbook. The main idea of branding is to emphasize the company's environmental responsibility, as well as its desire to offer solutions that simplify the lives of consumers.

The Hermon Group team also paid attention to details, developing guidelines for applying corporate identity to packaging, promotional materials and social media.

Brand Idea

The result of the project was a complete brandbook that combined visual and textual elements of ABM into a single concept. The new corporate identity helps the company stand out in the market and creates a strong image of a manufacturer of environmentally friendly packaging.

The logo and corporate colors are successfully used on business documentation, packaging, business cards and promotional materials, increasing brand awareness. The introduction of new design solutions has allowed ABM to strengthen its position as a leading manufacturer of environmentally friendly packaging and accessories.

Result