[ Logo Development ] ; [ Identity ] ; [ Branding ] ;

Brand identity for
ABM ECO

ABM ECO is a sub-brand of the manufacturing company ABM, specializing in the production and supply of high-quality products: PP woven bags, string bags, shopper bags, ECO bags, etc.

Our team was tasked with creating a logo based on the main brand and designing POS materials.

To address this challenge, a bright "eco-friendly" palette and a signature pattern were used.

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ABM ECO is a modern manufacturer of eco—friendly packaging focused on the creation and supply of high-quality and durable bags made of woven polypropylene (PP). The company offers a wide range of eco-friendly products, including string bags, shopping bags and other types of eco-bags.

ABM ECO strives to reduce the consumption of single-use bags by offering practical and stylish solutions for environmentally conscious consumers. The company pays great attention to product quality, reliability and modern design.

About the company

The identity for the production of eco-friendly packaging is based on a logo reflecting the brand's environmental orientation and its relationship with the parent company ABM. The logo is a stylized image of a tree, consisting of silhouettes of plants and animals.

The color palette consists of natural, "eco-friendly" tones: light shades of green, blue and beige, symbolizing natural materials, purity and freshness. A key element of the brand identity of the manufacturer of eco-friendly materials is the original pattern based on stylized floral motifs, which is used in the design of packaging, business cards and other POS materials.

The basis of corporate identity

The main idea of eco-friendly packaging branding is to create a recognizable and trustworthy image of a manufacturer responsible for the environment. The creation of a brandbook for an eco-brand is aimed at forming an integrated visual system reflecting the company's values, commitment to quality and environmental responsibility.

We aimed to create a brand that not only offers environmentally friendly products, but also evokes positive emotions among consumers. The logo and corporate identity should distinguish ABM ECO from competitors, emphasizing the company's commitment to innovation and attention to detail.

Brand Idea

The result of the work was a comprehensive corporate identity for the manufacturer of eco-packaging ABM ECO, which includes a modern logo, a harmonious color palette, an original pattern and design of business documentation for the eco-brand. The developed elements are successfully used in packaging design, POS materials, business cards and other marketing media.

The development of a corporate identity for eco-packaging has made it possible to strengthen the brand's positioning in the market, create a holistic and memorable image, and attract the attention of the target audience.

Result