[ Logo Development ] ; [ Identity ] ; [ Branding ] ;

Brand Identity for
Che Group

Che Group is an international law firm with offices and partners in many countries, including Cyprus, UAE, and Turkey.

Our task was to develop a logo and corporate style that would convey a restrained and formal style. This approach aimed to reflect the firm's professionalism and international presence while maintaining the credibility and authority expected in the legal industry.

CHE GROUP is an international law firm with more than 10 years of history. Their team consists of over 100 highly qualified experts who provide professional services in the field of corporate, banking and tax law, real estate transactions, investment management and crisis management.

Their offices are located in Istanbul, Dubai and Zurich, which allows the company to successfully work with clients from more than 10 countries. CHE GROUP puts ethics, trust and professionalism at the core of its work, helping clients achieve their business goals.

CHE GROUP: A reliable partner
in the legal field

It is a restrained and minimalistic symbol reflecting the professionalism and international status of the company. Clear lines, strict shapes, and a balance between text and graphics emphasize confidence and stability.

This element of visual identity helps the brand stand out from the competition, strengthening customer trust. The logo is designed in a universal style that allows it to be used on various media, from legal documents to advertising materials.

Logo

They include dark blue and white, symbolizing reliability, stability and trust. The accent elements are made in neutral shades, which maintains rigor and elegance.

Modern fonts with high readability have been selected for the typography, which complement the overall style of the brand. This combination highlights the company's professionalism and enhances its positioning in the international market.

Brand colors

When developing the branding for CHE GROUP, our company laid the idea based on creating an image of a reliable and globally oriented legal partner. We sought to emphasize the strength and stability of the brand, which is able to work effectively in different legal systems and provide high-quality solutions to customers around the world.

The focus was on a strict and restrained style that reflects the professionalism and trust required by a law firm. The logo and corporate identity symbolize an international approach and expertise in key areas of corporate and banking law, providing CHE GROUP with a unique position as a reliable business partner in the global market.

Brand Idea

We have developed a branding for the CHE GROUP that reflects their professionalism and international status. The logo and corporate identity are executed in a restrained minimalistic style, symbolizing stability and trust.

The color palette and typography emphasize the company's high expertise. The brandbook contains recommendations on the use of corporate identity on various media and in online communications, which allows you to maintain a unified visual identity on all platforms.

Result