[ Logo Development ] ; [ Identity ] ; [ Branding ] ;

Brand Identity for
Сhina Hustle

China Hustle helps select, order, and receive goods from China.

The main request was to maintain a connection both with modern Shanghai and with an old Chinese town.

The brand's palette served as the main link between the two worlds. We used a combination of classic red and neon purple colors, which preserved the client's idea.

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China Hustle is a modern service for searching, ordering and delivering goods from China. The company helps customers find high-quality Chinese goods, organize logistics, document processing, and control the delivery process.

The brand is aimed at entrepreneurs who purchase products in bulk, as well as private customers interested in reliable supplies from China.

About the company

The China Hustle logo is based on the concept of the traditional Chinese red seal. The graphic symbol is made in the form of a cube, inside which the company's name is enclosed, which emphasizes reliability, structure and direct association with China. This logo is used on all media and is the main visual mark of the brand.

The main accent color in the palette is saturated red, which creates an association with Chinese culture and emphasizes the strength and energy of the brand. Gray shades are used to balance the palette, adding purity and minimalism to the design. An additional accent color is ultramarine blue, which conveys the atmosphere of Shanghai at night and symbolizes the dynamics, technology and global nature of the business.

The basis of corporate identity

China Hustle is not just a product delivery service, but a modern and reliable partner for businesses and private clients. The visual style is based on the idea of simplicity, speed and trust.

The logo in the style of Chinese printing reflects tradition and confidence, and the chosen color scheme combines culture, stability and technology. Graphic elements and patterns emphasize dynamism and a professional approach to work.

Brand Idea

A solid and recognizable corporate identity has been created for China Hustle, which has been successfully integrated into corporate materials, website, social networks and advertising media. The developed logo, thoughtful color palette and elements of corporate identity emphasize the key values of the brand — reliability, speed and expertise in the field of supplies from China.

The new visual appearance reinforced the perception of China Hustle as a confident player in the logistics and import market of goods from China.

Result