[ Logo Development ] ; [ Identity ] ; [ Branding ] ;

Brand Identity for
Club Comfort

Club Comfort is a sub-brand of the manufacturing company ABM, which specializes in the production and supply of cleaning materials and equipment.

Our team was tasked with creating a logo and selecting a color palette that would distinguish the brand from its competitors.

To solve this challenge, an illustrative logo was developed and a bright color palette was chosen.

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Club Comfort is a sub—brand of the well-known ABM manufacturing company, which specializes in the production and supply of a wide range of cleaning materials and equipment. The company offers its customers professional solutions for maintaining cleanliness and order, including detergents, inventory, supplies and specialized equipment.

Club Comfort is focused on providing high-quality and reliable products for professional and household use. The company strives to continuously develop and improve its products to meet the highest quality standards.

About the company

The corporate identity of the Club Comfort is based on an illustrative logo, which is a stylized image of two gloved hands. This logo symbolizes professionalism, care for cleanliness and a positive attitude to work. This approach allows you to stand out from competitors who mostly use abstract elements.

A rich and bright color was chosen for the logo — blue, evoking associations with purity and freshness. This color also symbolizes reliability and professionalism. An additional color in the palette was white, the color of purity and neutrality. The use of bright colors in the design makes the brand more visible and attractive. The main emphasis in the logo is on the friendliness and openness of the brand.

The basis of corporate identity

The main idea of the Club Comfort branding is to create a positive and friendly brand image that is associated with professionalism and the quality of the goods and services provided. We aimed to create a brand that would be associated not only with high-quality cleaning products, but also with positive emotions and comfort.

Brand development meant creating a holistic visual style that would be easy to remember and evoke positive associations.

Brand Idea

As a result, a recognizable and memorable corporate identity was developed for the Club Comfort brand, which effectively distinguishes it in the market. The logo, color palette, and guideline were integrated into the product packaging, as well as used on the website. A bright and positive brand image helps to increase awareness and attracts the attention of the target audience.

The created style emphasizes the professionalism and quality of the Club Comfort products, as well as creates a positive perception of the brand as a whole. Thanks to the development of the corporate identity, Club Comfort has strengthened its position in the market and established a competitive advantage.

Result