When developing the identity for ECOIL, our goal was to emphasize the reliability, adaptability, and environmental focus of the company. The main concept was the use of a strict monochrome palette with a predominant gray background, which symbolizes stability and modernity.
Accent orange colors add brightness and dynamics, giving the visual appearance energy and attractiveness. Photographs showing nature and ecological cleanliness are organically integrated into the design, which helps to convey the company's mission to preserve the environment.
The basis of corporate identity