[ Logo Development ] ; [ Identity ] ; [ Branding ] ;

Brand identity for
ExpoForum Exhibition Center

ExpoForum is a convention and exhibition center.

Our task was to rethink the center's branding while preserving continuity.

A corporate pattern was developed based on the meanings provided by the center. The corporate colors became brighter and more saturated, and the overall layout design took on a fresher and cleaner look.

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EXPOFORUM is the largest convention and exhibition center in the EU.

The Center holds large-scale international exhibitions, conferences and business events, attracting leading participants from various industries.

About the company

The main element of the EXPOFORUM logo is the “Super E" symbol, which reflects energy, exclusivity and efficiency. This unique graphic sign not only visually distinguishes the center from competitors, but also becomes a symbol of EXPOFORUM's leadership in the convention and exhibition industry.

EXPOFORUM's signature colors include blue, green, and red hues. Blue symbolizes innovation and reliability, green emphasizes the environmental focus, and red — the passion and energy with which the center approaches its activities. This color combination creates a harmonious perception of the brand and emphasizes its values. These colors are actively used in patterns, booth design, business cards and other elements of corporate style.

The basis of corporate identity

Hermon Group has incorporated the idea of combining innovation, environmental awareness and creativity into EXPOFORUM's branding. The Super E symbol has become not only the logo, but also the main element of the brand's visual language, embodying the company's mission to be a leader in its industry.

An important part of the corporate identity has become the brand's mascot, a butterfly, which adds an element of lightness and inspiration to the strict corporate style. The patterns developed on the basis of the corporate palette are used for the design of business documentation, stands and promotional materials.

Brand Idea

The result of the project was the creation of a corporate identity for EXPOFORUM, which emphasizes the status of the largest international convention and exhibition center. The new logo, color palette and patterns have combined into a harmonious visual identity that successfully distinguishes the brand from competitors.

The identity includes a brandbook, business documentation, business cards, and booth design, which helps the center communicate effectively with customers and partners. Thanks to Hermon Group's unique approach, EXPOFORUM was able to strengthen its market position and attract new customers, demonstrating its core values of innovation, sustainability and passion for development.

Result