[ Logo Development ] ; [ Identity ] ; [ Branding ] ;

Brand Identity for
Krossmopolitan

Krossmopolitan is a retail sneaker store in Poland.

Our task was to create a bright, memorable image for the biggest sneaker store in the city.

The identity included three branded patterns and a palette of vivid colors. The store's walls were decorated with cutouts from sports comics, which added a dynamic and engaging visual element that resonated with the target audience of sneaker enthusiasts.

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KROSSMOPOLITAN is a youth footwear brand focused on selling stylish and comfortable sneakers for an active lifestyle. The company attracts customers with unique collections that combine street style and sporty aesthetics.

KROSSMOPOLITAN – move to the rhythm of the city

The KROSSMOPOLITAN logo has become the epitome of dynamics and movement. The graphic symbol with neon accents resembles flashes of city lights and the energetic vibration of urban life. The logo was designed to be memorable, easily recognizable, and adaptable to a variety of media, from packaging to digital platforms.

The brand's color palette combines neon shades, such as bright greens and purples, with background beige and dark gray tones. This combination creates a contrast that highlights the brand's personality and modernity. Neon colors symbolize activity and freedom, while neutral shades add balance and versatility to the corporate identity.

The basis of corporate identity

The main idea of branding was to create an identity reflecting youth, energy and movement. The Hermon Group laid the foundation for the concept of "Urban Energy", expressing it through graphic elements, colors and fonts.

Rockstar and Onest fonts perfectly emphasize the balance between audacity and restraint. The logo and brand patterns convey a connection with street fashion and a lifestyle filled with movement.

Brand Idea

The result of the project was a holistic corporate identity, including a logo, color palette, fonts and design of advertising materials. The new style emphasized the uniqueness of KROSSMOPOLITAN, allowing the brand to stand out in the sneaker market.

The bright logo and modern visual identity have successfully attracted the attention of the target audience, reinforcing the brand's perception as fashionable, energetic and stylish.

Result