[ Logo Development ] ; [ Identity ] ; [ Branding ] ;

Brand Identity for
PLMA

PLMA Company produces disposable tableware for any event. Whether it's a picnic, a corporate event, or a birthday, PLMA creates unforgettable experiences.

Our task was to create a flexible brand style with segmentation for each tableware collection.

We implemented the "Seven Colors" concept with petals of different colors as the brand's signature element. Each palette conveys the unique mood of the collections.

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PLMA company is a manufacturer of disposable tableware, which is ideal for any event: picnics, corporate parties, birthdays and other events. PLMA creates not just dishes, but unforgettable experiences, offering its customers convenient, practical and stylish solutions.

The brand's products are characterized by high quality and a variety of designs, which allows you to choose the perfect option for any event.

About the company

The basis of PLMA's corporate identity is the Semitsvetik concept, which reflects the diversity and uniqueness of each tableware collection. The symbol of petals of different colors was chosen as the key element, which conveys the mood and character of each product line. This element has become universal and easily recognizable, which allows it to be used on various media, from packaging to promotional materials.

The brand's color palette includes two main colors — white and gray, close to black, which create a sense of minimalism and elegance. The accent colors are shades of blue, which echo the logo's symbolism, as well as orange, which adds brightness and highlights key elements on the layouts. This color combination allows you to create harmonious and attractive designs that emphasize the brand's premium quality.

The PLMA logo is designed in a horizontal format and is inspired by recognizable images such as Mr. Proper. It combines enough details to be memorable, but it remains readable even in minimal sizes. This makes the logo universal for use on various media, from packaging to advertising banners.

The basis of corporate identity

The main idea of the PLMA branding was to create a flexible and recognizable style that would emphasize the diversity of products and their uniqueness. We tried to convey brand values such as practicality, style and quality in the design. The "Seven-flower" concept with petals of different colors has become a key element that reflects the diversity of collections and their mood.

The color palette, combining minimalistic white and gray with bright accents of green and orange, highlights the brand's modern approach to design. This creates a sense of harmony and balance, which is especially important for a brand aimed at a wide audience. A logo inspired by recognizable images adds credibility and recognition to the brand, which helps it stand out from the competition.

To maintain a consistent style, layouts have been developed for various media, including packaging, promotional materials, and corporate documentation. Special attention was paid to the creation of patterns and graphic elements that add visual depth and versatility, which allows the brand to maintain the integrity of the image at all points of contact with the consumer.

Brand Idea

The corporate identity developed for PLMA is fully consistent with the brand's philosophy and market positioning. The logo, color palette, pattern, and other identity elements have been successfully integrated into packaging, promotional materials, and corporate media.

The new identity allowed the brand to strengthen its position in the market, stand out from competitors and enhance recognition. Thanks to its thoughtful design and harmonious combination of elements, PLMA was able to emphasize its uniqueness and attract the attention of the target audience. Corporate identity has become an important tool for promoting the brand and strengthening its image as a manufacturer of stylish and high-quality disposable tableware.

Result