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Brand Identity for
SL Clinic

SL Clinic is a professional cosmetology clinic in Konigsberg. The clinic holds a medical license and employs a staff of professionally trained specialists.

The project's goal was to create a visual identity for the clinic that emphasizes professionalism, distancing it from the associations typically connected to a beauty salon.

The solution was a restrained color scheme and refined corporate silhouettes.

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SL Clinic is a professional medical center specializing in premium cosmetology services. The clinic has a medical license and a staff of qualified specialists, offering its clients modern methods of care and aesthetic correction.

The main focus is on professionalism and high standards of work, which allows the clinic to stand out from competitors.

SL Clinic:
beauty, trusted by professionals

The development of the corporate identity for the cosmetology clinic SL Clinic was aimed at creating a visual identity that reflects a high level of professionalism and a medical approach.

The logo is designed in a refined and concise style that emphasizes professionalism and reliability. The elements resembling the symbol of medicine and the fine lines emphasize the seriousness of the clinic. The color palette is based on restrained shades of gray and silver, which are associated with status, calmness and trust.

The basis of corporate identity

The main idea of branding for SL Clinic was to reflect professionalism, medical precision and aesthetics. Our agency has incorporated the concept of sophistication and modernity into the brand, avoiding the cliches associated with the beauty industry.

The identity was built around the idea of the "art of care", which emphasizes a unique approach to clients.

Brand Idea

The result of the development of the corporate identity for SL Clinic is a holistic and modern visual image that highlights the medical approach and premium quality. The new logo, color palette and graphic elements contribute to building trust and loyalty.

The identity, which includes a brandbook, business documents and business cards, allowed us to create a single visual concept that harmoniously combines with the positioning of the clinic. Thanks to its thoughtful design, SL Clinic successfully stands out in the market, attracting new customers and strengthening its reputation as a professional medical center.

Result