[ Logo Development ] ; [ Identity ] ; [ Branding ] ;

Brand Identity for
TransAlliance West

TransAlliance West is a logistics company operating in the grain cargo transportation market, not only within Russia but also in nearby foreign countries.

The company approached us with a request to develop a corporate style for their internal documentation, promotional products, and printed materials. The client wanted to stand out from competitors while demonstrating the company's seriousness.

The corporate style was developed taking into account the client's wishes. A dark gray color with a bright lime accent was chosen as the base. This choice aims to convey professionalism and energy, reflecting the dynamic nature of the logistics industry.

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Transalliance West LLC is a leading transport and logistics company specializing in freight transportation using rail transport.

The company provides a full range of logistics services focused on reliability, speed and professionalism.

Transalliance West:
we transport reliably, deliver on time

The main idea of the Transalliance West logo is to depict the rounded edges of tank cars standing one behind the other on railway tracks, which symbolizes the main activity of the company. The logo consists of two parts: a symbol and a descriptor, which makes it versatile and convenient to use on any media. Bright and unusual, it highlights the company's innovative approach to logistics solutions.

The brand's signature colors include lime and graphite. Lime is used to express dynamism and modernity, while graphite is used to symbolize reliability and professionalism. These colors create a harmonious balance between brightness and rigor, reflecting the company's values. Corporate shades are used in documentation, business cards and other materials, emphasizing the unity of the visual style.

The basis of corporate identity

The Transalliance West brand identity was built around the concept of reliability, dynamism, and a modern approach to logistics. Hermon Group has incorporated the idea of simplicity and functionality into its branding, which is combined with visual elements reflecting the specifics of railway freight transportation.

Special attention was paid to creating a font that emphasizes the brand's personality and openness in communicating with customers. The branded vector element developed within the framework of the project makes it easy to adapt the style to various media, ranging from social media to packaging.

Brand Idea

The result of the project was the creation of a complete and universal corporate identity for Transalliance West. The new logo, font and color palette allowed the company to strengthen its identity and stand out in the logistics services market.

Corporate identity is successfully applied in business documentation, business cards, marketing materials and on digital platforms. This allowed the company not only to increase its visibility, but also to demonstrate its key values: reliability, professionalism and a modern approach to transport solutions.

The company's brandbook includes recommendations on the use of the logo, colors, fonts, and patterns, which ensures consistency and brand awareness.

Result