[ Logo Development ] ; [ Identity ] ; [ Branding ] ;

Brand Identity for
VideoDesk

VideoDesk company is engaged in the production of transparent boards and equipment for video studios. The brand positions itself as a high-quality professional solution that is easy to use

The task is to develop a new logo and corporate identity that will help the company to present itself correctly.

To solve the problem, modern color combinations, a memorable pattern and unusual design elements were selected.

back

VideoDesk is an innovative project combining technology and education. The company develops turnkey video studios for distance learning, providing a full cycle of work: design project, repair, assembly, training and technical support.

The brand's key product is a transparent video board that allows teachers to conduct interactive lessons while maintaining eye contact with the audience.

About the company

The central element of the corporate identity is the logo, which visually reflects the concept of a transparent video stand. It is based on the graphic symbol "Play", symbolizing video education and the dynamism of the educational process.

The logo design combines conciseness and high readability, which makes it convenient to place on any media, from digital screens to printed materials.

The brand's signature colors include:
Blue — symbolizes transparency, innovation and technology, reflecting the spirit of modern educational solutions.
Purple represents creativity, intelligence and inspiration, emphasizing the importance of creativity in the learning process.
This color combination creates a harmonious balance between technology and the educational process, visually enhancing the company's concept.

The basis of corporate identity

The VideoDesk identity is based on the idea of combining traditional teaching with advanced digital technologies.

Transparency of learning — the logo and color scheme visually support the feeling of openness and accessibility of knowledge.
Innovativeness — graphic design elements indicate the advanced technological level of the company.
Accessibility and convenience — branded colors and design elements are intuitive and inspire confidence among the target audience.

Brand Idea

Hermon Group has developed a unique corporate identity for the VideoDesk brand, which includes a transparent board logo, a harmonious color palette, and an adapted design for documentation and printing.

The new style emphasized the brand's innovation, ensured its recognition and strengthened its position in the educational technology market.

Result