[ Logo Development ] ; [ Identity ] ; [ Branding ] ;

Brand Identity for
Whatevs

Whatevs is a brand of minimalist everyday clothing.

The company approached us with a request to develop a logo and outline brand elements.

We developed a logo in a handwritten style, not too bold but not too simple, much like the brand itself. We also selected a bright modern blue shade as the brand's primary color.

Whatevs is a brand of minimalistic casual clothing that combines brevity, comfort and style.

The company focuses on modern consumers who value quality, convenience and versatility in clothing.

About the company

The brand's logo is made in a handwritten style that conveys the lively and individual character of the brand. Its shape is not too bold, but expressive at the same time, reflecting the balanced aesthetics of Whatevs. This logo style creates a feeling of lightness and naturalness, which perfectly matches the concept of minimalistic casual wear.

A bright, modern shade of blue was chosen as the main color for the brand. This choice symbolizes reliability, confidence and versatility, while adding freshness and dynamics. Blue is also associated with purity and simplicity, which emphasizes the concept of minimalism. Additional shades have been developed to maintain a unified visual style in various communication formats.

The basis of corporate identity

When creating an identity for Whatevs, the Hermon Group team laid down the principles:

Simplicity and versatility. Branding should be clear, light and timeless, which corresponds to the philosophy of everyday minimalist clothing.

Flexibility. The identity is designed to fit seamlessly into both online and offline brand communications, from social media and packaging to promotional materials and business documentation.

Brand Idea

The result of the project was a full-fledged corporate identity reflecting the unique style of Whatevs. The new logo, color scheme and visual elements allowed the brand to stand out from competitors, create a memorable image and increase market awareness.

The corporate identity has been successfully integrated into marketing materials, advertising campaigns, social media and printed products, strengthening Whatevs' positioning as a stylish, versatile and relevant brand in the fashion industry.

Result