Hermon Group
Digital Agency
NY
The Hermon Group company offers you more than just services. We are supporters of innovation, quality and service.
Digital Agency
NY
The Hermon Group company offers you more than just services. We are supporters of innovation, quality and service.
[ Logo Development ] ; [ Identity ] ; [ Branding ] ;
Brand Identity for
Iceberg
Iceberg Company manufactures thermal packaging for supermarket counters. The company name carries a special meaning: "Ice" signifies ice, and "berg" means to preserve.
Our task was to convey the metaphor of the name in the brand's identity and create a product that would resonate with the company's target audience.
We combined and reflected all meanings in the company's logo, added a bright associative illustration on the thermal packaging, and designed printed materials for placement in supermarkets.
Iceberg is a manufacturer of thermal packages designed for use in supermarkets. The company develops packaging solutions that help keep products fresh and maintain optimal storage temperatures.
Iceberg is focused on providing reliable and convenient packaging solutions for businesses, ensuring product protection and ease of use.
About the company
The Iceberg visual symbol combines the sun and an iceberg combined in the form of two arms. This symbolizes taking care of the products and their safety. The concept of the logo reflects the main idea of the brand — "Protects products by keeping the cold." The unique shape of the logo also resembles the "Point of Place" symbol, which highlights the brand's importance among competitors and its expertise in packaging solutions.
The main colors of the brand are white and gray, close to black, which creates a sense of reliability and minimalism. Shades of orange and blue were used as accent elements, emphasizing the balance between warm and cold temperatures, which is reflected in the key task of thermal packages — to maintain the temperature of products. These colors combine harmoniously and convey the purity, freshness and modern approach of the brand to packaging solutions.
The basis of corporate identity
The main idea of Iceberg's branding is a combination of functionality and visual simplicity, which reflects the company's key goal of offering innovative solutions to preserve the freshness of products. The brand is based on the concept of reliability and convenience through expressive design.
The logo with the metaphor of hands, iceberg and sun conveys the main message of the brand: protection, preservation and balance of temperatures.
The color palette supports this meaning by combining cold and warm shades, which symbolizes the preservation of heat and cold, depending on the purpose of the package.
Brand Idea
The developed Iceberg corporate identity is fully consistent with the brand's philosophy. The created logo, color palette and graphic elements are integrated into packaging solutions, corporate materials and marketing media. The corporate identity has strengthened the brand's positioning in the packaging market, emphasizing its adaptability, functionality and reliability.
Thanks to its thoughtful design, Iceberg has consolidated its recognition and stood out from competitors in the field of packaging solutions for retail and supermarkets.
Result
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