[ Logo Development ] ; [ Identity ] ; [ Branding ] ; [ 2023 ] ;

Corporate Identity for
Iceberg

Iceberg Company manufactures thermal packaging for supermarket counters. The company name carries a special meaning: "Ice" signifies ice, and "berg" means to preserve.

Our task was to convey the metaphor of the name in the brand's identity and create a product that would resonate with the company's target audience.

We combined and reflected all meanings in the company's logo, added a bright associative illustration on the thermal packaging, and designed printed materials for placement in supermarkets.