[ Logo Development ] ; [ Identity ] ; [ Branding ] ; [ 2023 ] ;

Corporate identity for
Kars Touristic

Kars is a company in the North Caucasus, consisting of three sub-brands: Kars Avia, Kars Drive, and Kars Touristic.

Our task was to create a corporate style for outdoor advertising and internal layouts, taking into account the logo's stylistics. It was necessary to develop layouts in such a way that the company logo did not stand out from the overall image.

The decision was made to use deep natural shades with golden elements, which supported the logo's stylistics.

We developed banners for outdoor advertising, decorated the city's bus stops and the local airport, created a catalog with a list of Kars Touristic tours, and also designed a fence measuring 170×2.10 meters, which welcomes the guests of the Caucasus right from the airport.