Hermon Group
Digital Agency
Austin, TX
The Hermon Group company offers you more than just services. We are supporters of innovation, quality and service.
Digital Agency
Austin, TX
The Hermon Group company offers you more than just services. We are supporters of innovation, quality and service.
[ Logo Development ] ; [ Identity ] ; [ Branding ] ;
Brand Identity for
LifeMebel
We refreshed the visual identity for LifeMebel, creating a clean and modern logo while preserving the brand’s recognizable color palette.
The new system is built on geometric forms, subtle textures, and flexible layouts, giving the furniture hypermarket a contemporary, scalable and cohesive look across all print and digital touchpoints.
LifeMebel is a furniture hypermarket offering a wide range of products for the home. The brand works with a large assortment and is focused on customers who value comfort, functionality, and accessible solutions for creating a well-designed living space.
About the company
Our task was to refresh the visual identity without losing the brand’s core DNA. We preserved the existing color palette but redesigned the logo to be more dynamic, clean, and contemporary.
The new style is built on geometry, minimalistic forms, subtle concrete textures, and signature green accents — elements that highlight the aesthetics of furniture and interior spaces.
Base of the Brand Identity
The new logo is based on the idea of movement and transformation: just as furniture shapes a home, LifeMebel helps people create spaces they truly enjoy living in.
The symbol refers to interior forms, furniture lines, and the sense of a structured, thoughtfully designed environment. It became more confident, modern, and highly adaptable across all media — from price tags to packaging and digital formats.
Brand Concept
We created a light, modern, and recognizable identity that is easy to scale.
The brand received:
• a refreshed logo that maintains continuity but feels bolder
• an expanded identity system: modules, patterns, and color solutions
• ready-to-use templates for print and digital materials
• a cohesive visual language that strengthens LifeMebel’s positioning as a contemporary furniture hypermarket
The identity became stronger, cleaner, and more professional — exactly what today’s audience expects.
Result
[ hg ]
Any questions left?
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