Hermon Group
Digital Agency
NY
The Hermon Group company offers you more than just services. We are supporters of innovation, quality and service.
Digital Agency
NY
The Hermon Group company offers you more than just services. We are supporters of innovation, quality and service.
[ Logo Development ] ; [ Identity ] ; [ Branding ] ;
Corporate Identity for the
Jewelry Brand Paradox
Paradox is a brand that creates unique jewelry pieces. The brand's jewelry features unusual shapes, blending soft lines with the geometry of skillfully intertwined compositions.
Our task was to convey 'Paradox' through a textual logo, thereby distinguishing the brand against competitors.
We successfully captured the essence of a paradox in the letter 'A'. A paradox can start with a single question, which is our beginning. Then, a paradox generates a closed loop where more questions, discrepancies, and contradictory opinions emerge. It is difficult to escape from this loop; on one hand, it is unnatural, and on the other, it is perfectly normal. The same meaning is conveyed in the symbol—it is understandable and readable, yet unnatural because it deviates from the conventional way of writing.
Paradox is a jewelry brand that creates unique pieces of jewelry that emphasize the inner world of their owners. The company offers original products made of precious metals, standing out from competitors with its originality and premium approach. The brand is based on the idea of unusual shapes that combine the softness of lines and geometry.
Paradox:
a vicious circle of perfection.
a vicious circle of perfection.
The development of the corporate identity for the jewelry brand Paradox was based on the idea of combining opposites. The brand's logo conveys its philosophy through a text symbol that has become a reflection of the concept of "paradox". The central element of the design was the letter "A", made with an emphasis on a vicious circle — a symbol of contradictions and questions.
The Paradox logo harmoniously combines unusual shapes and geometries, which emphasizes the uniqueness of the brand's jewelry. It is both readable and stands out against the background of familiar fonts, creating the effect of an unnatural but aesthetically appealing asymmetry.
The color palette consists of contrasting white and black colors. This approach made it possible to emphasize the premium value of the company, convey its deep idea and create a visual image that evokes associations with originality and style.
The basis of corporate identity
The identity of the premium jewelry brand Paradox was built around the idea of a paradox combining opposites: classic and innovation, simplicity and sophistication. We have created a logo and corporate identity reflecting the company's philosophy — the individuality of each piece of jewelry.
The corporate identity was designed to emphasize the uniqueness of the brand and its ability to meet the needs of an audience seeking self-expression through jewelry. The visual concept combines minimalism and expressiveness, emphasizing the exclusivity of the products.
Brand Idea
As a result of the development of the corporate identity for Paradox, a visual image was created that harmoniously reflects the brand's philosophy. The new logo, corporate identity and unique color palette have made the brand recognizable and attractive to the target audience.
The design of the logo and packaging emphasizes the premium quality of the products and attracts the attention of customers seeking individuality. Brand identity has become an important communication tool with the audience, helping Paradox to strengthen its position in the jewelry industry.
Result
[ hg ]
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